Google AdWords software tools for easier, quicker, cheaper advertising
The Google AdWords Tool Review Site
Jane Harvey’s
My advertising career led me inevitably to online advertising and thence to Google AdWords as the most efficient means of promoting a business. Those early days of creating Google AdWords campaigns by hand and guesswork are gone. Today’s software tools, from Google and others, relieve us of the strain and those long hours of dull, boring, repetitive work.
On this site I’ve gathered together tools that I’ve bought for my AdWords campaigns after thorough investigation of what’s available. Some turned out to be brilliant; others not so brilliant, but I do use every tool at some time.
I hope you can benefit from the money and time they save, with greater profits and more leisure time. Good luck with your Google AdWords!
Jane Harvey, Google AdWords Tool Disciple
If you’ve created a Google AdWords tool, and want me to review it here, send me a trial version or a money-back guarantee. If it saves me time or money, I’ll keep it; if it doesn’t, I won’t. Your risk is that I’ll always “tell it like it is”, be it good or bad.
Jane
> Specialist Google AdWords tools
Keyword formatting tools
Keyword generator tools
Keyword search tools
> Google AdWords tracking tools
- Free tools provided by Google.
- Usable only for Google AdWords
campaign creation & management.
- Useful for many purposes.
- Create keywords automatically.
- Keyword research suggestions.
- Campaign analysis & tracking.
> Reviews
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adwords - Google News
Google News
The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Ca...
8 Feb 2012 at 6:06pm
The Speaking of Wealth Show Offers Facebook Marketing Expertise from Brian Carter
San Francisco Chronicle (press release)
Social media marketing expert Brian Carter joined Speaking of Wealth to discuss search engine optimization, social media, Google Adwords, relationship building and converting clicks to sales. Carter says he fell into professional Search Engine ...
and more »
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BharatMatrimony moves CCI against Google citing discriminatory trade practice...
8 Feb 2012 at 8:21am
Hindu Business Line
BharatMatrimony moves CCI against Google citing discriminatory trade practices ...
Economic Times
NEW DELHI: Matchmaking portal BharatMatrimony.com has filed a complaint against Google in the Competition Commission of India, citing discriminatory trade practices related to its AdWords program. "Google has abused its dominance by engaging in ...
BharatMatrimony files complaint against GoogleHindu Business Line
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all 2 news articles »
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Google AdWords Click To Call Phone Fraud? - Search Engine Roundtable
8 Feb 2012 at 8:11am
Google AdWords Click To Call Phone Fraud?
Search Engine Roundtable
A WebmasterWorld thread has an advertiser of Google AdWords claiming his click to call campaign is receiving invalid or fraudulent calls. He said all of a sudden he is receiving an unusual spike in call activities all with no chance on converting those ...
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How to Avoid 7 PPC Analysis Pitfalls - Search Engine Watch
7 Feb 2012 at 6:23am
How to Avoid 7 PPC Analysis Pitfalls
Search Engine Watch
by Alistair Dent, February 7, 2012 Comments Red herrings abound when you're looking at your data in AdWords. Information overload is a real risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, ...
Managing PPC Through The Fog Of Long Tail KeywordsSearch Engine Land
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all 4 news articles »
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Trinity Mirror Regionals becomes Google Adwords Premier SME Partner - The Drum
8 Feb 2012 at 2:40am
The Drum
Trinity Mirror Regionals becomes Google Adwords Premier SME Partner
The Drum
The regional newspaper division has become a Premier SME Partner of the advertising programme, which will see it sell a range of AdWords account management services to local businesses. These services will span from account setup to activation and ...
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adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency - Se...
8 Feb 2012 at 9:12am
adCenter Releases Features Aimed At Improving Advertiser Time-Efficiency
Search Engine Land
This feature makes importing Ads from AdWords easier by accounting for the extra punctuation often required to import Ads from AdWords to adCenter. My Take: The Little Things Really Do Matter! Many Advertisers develop on AdWords first then copy to ...
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How to make Google AdWords work for your business - PC Pro
6 Feb 2012 at 4:39am
How to make Google AdWords work for your business
PC Pro
It comes as no surprise to learn from a recent survey that most businesses are falling at the first hurdle when it comes to Google AdWords. Workbooks.com, a UK-based provider of online CRM and business-management tools, recently commissioned a study of ...
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How To Use The AdWords Search Term View To Optimize Keywords & Negatives - Se...
3 Feb 2012 at 10:44am
Search Engine Land
How To Use The AdWords Search Term View To Optimize Keywords & Negatives
Search Engine Land
In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. The AdWords Search Terms View shows us the performance metrics on the Search Terms that ...
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Cheaper Clicks from AdWords Coming? - Practical Ecommerce
31 Jan 2012 at 10:19pm
Cheaper Clicks from AdWords Coming?
Practical Ecommerce
Google's average revenue per click from AdWords' advertisers dropped for the first time in two years for the quarter ended Dec. 31, 2011, according to Reuters. Analysts projected a 3 percent increase in cost-per-click revenue, but Google reported an 8 ...
Google Mobile Search Ad Requests More Than Doubled In 2011TechCrunch
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What's a Call From a New Customer Worth to You?Entrepreneur
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Google Says Most Invalid Clicks Come From PublishersSearch Engine Roundtable
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Fox Business -Search Engine Watch -American Banker (subscription)
all 8 news articles »
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Jailed con artist describes role in Google case - Fox News
1 Feb 2012 at 3:57pm
Jailed con artist describes role in Google case
Fox News
US Food and Drug Administration investigators found employees helped create advertising on Google's AdWords system for products they were told were manufactured overseas and did not require customers to have a valid prescription, authorities have said.
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Importance of the 'Get Recent Changes' button. - Business 2 Community
8 Feb 2012 at 5:08pm
Importance of the 'Get Recent Changes' button.
Business 2 Community
By Rachel Cassidy, Published February 8, 2012 I blogged a while back, I think?yes?.yes I did about the AdWords editor, hands down one of the most useful PPC tools for AdWords accounts. In fact, it's so important a whole chat was dedicated to it ...
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Tech Guru Rich Brooks on SEO - WLBZ-TV
8 Feb 2012 at 1:39pm
WLBZ-TV
Tech Guru Rich Brooks on SEO
WLBZ-TV
Use tools like Google's Adwords Keyword Tool, a free tool that shows you how many people are searching for that term as well as how many other websites compete for that term. You should look for opportunities where there are a lot of people searching ...
Google Places Gives SEO Boost to Local Small BusinessesWebWire (press release)
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Finding killer SEO keywords for content marketing: Part 2Brafton (blog)
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all 84 news articles »
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VinSolutions Announces Google AdWords Certified Partner Status - PR.com (pres...
4 Feb 2012 at 2:12am
VinSolutions Announces Google AdWords Certified Partner Status
PR.com (press release)
VinSolutions is proud to achieve Google AdWords Certified Partner status, confirming their best-in-class automotive dealership marketing solutions. Overland Park, KS, February 04, 2012 --(PR.com)-- VinSolutions, an industry-leading developer of ...
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AdWords, Plus Your World ? 7 Examples of How SPYW Could Impact SEM - Search E...
30 Jan 2012 at 1:09pm
Search Engine Journal
AdWords, Plus Your World ? 7 Examples of How SPYW Could Impact SEM
Search Engine Journal
I do a lot of SEM work and know how powerful Google's AdWords platform is, as well as how much revenue it generates for Google. The AdWords platform generates approximately 97% of Google's revenue each year. Therefore, you knew it was only a matter of ...
How Google+ Can Win: Make Publishing UniversalTechCrunch
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all 4 news articles »
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AdWords finally clicks for one computer repair firm - Crain's New York Business
25 Jan 2012 at 9:54am
Macgasm
AdWords finally clicks for one computer repair firm
Crain's New York Business
Google introduced AdWords in October 2000 with this announcement on its main page: ?Have a credit card and 5 minutes? Get your ad on Google today.? Since that debut, the model for AdWords has changed many times. The gist now is that companies?from ...
AdWords for local businesses ? another way it can benefitInternet Marketing News
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3 Ways Local Small Businesses Can Use PPCSearch Engine Watch
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Apple spends big on Google Adwords in 2011Macgasm
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Business 2 Community -State of Search
all 11 news articles »
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